Capabl · AI Search Operations
AI is taking your SEO clicks. Make sure it finds your products.
Every time product data moves between systems, reasons to buy can get lost.
Capabl enriches your catalogue with the product context AI needs to find, understand and recommend your products.
And it costs less than the content work you’re already doing.
↓ With Capabl
Enriched product data
The Keeper Jacket
Waxed cotton chore jacket
Category: Outerwear · Coastal work and everyday wear
Will it keep the rain off?
The dry-waxed cotton shell sheds water, and the wax can be renewed season after season.
Cited in AI answers
Global sportswear brand
Before
−70%
organic search visits in a year
With Capabl
+64%
non-brand clicks from enriched pages
Heritage outdoor brand
Before
1 in 209
AI answers read its own site
With Capabl
+114%
non-brand clicks from enriched pages
Product content cost
Before
~€200K
a year across five budget lines
With Capabl
€25–50K
one fixed fee, every language
New-season catalogue
Before
8–16 wks
to enrich every market by hand
With Capabl
~2 wks
to first pages in your review queue
Before: measured in Capabl audits, September–October 2026, brands anonymised. With Capabl: the conservative case of each audit projection, and modelled figures. Not guaranteed results. Your audit replaces them with your own numbers.
The problem
Your products have a story. Your catalogue tells only part of it.
Every product is created for a reason: who it’s for, what it solves, why this one.
But what reaches your PIM, your store, your marketplaces and AI shopping assistants is only a fraction of it. The reasons to choose it get scattered across descriptions, spreadsheets, supplier sheets and translations.
Capabl connects those signals and enriches your catalogue, so it answers the questions shoppers actually ask.
Illustrative example.
What you get
Better product discovery. Less content work.
One engine, your full catalogue, three returns. The saving covers the fee; the growth is why you do it.
Grow
€444K–750K
yearly revenue opportunity from AI search, sized in one audit
Retailer, ~37K SKUs, one market
- Improve product discoverability in AI search
- Track where AI finds, cites and recommends your products
Save
−90%
product content cost with the same enrichment model
Global apparel group
- Reduce copywriting and translation workload
- Automate repetitive content production
Move faster
8 wks → 2 wks
time to market for a new season, every language
From a catalogue export
- Launch enriched collections across markets together
- Replace fragmented handoffs with one approval process
Worked figures from Capabl audits and proposals, anonymised. Estimates of potential, not guarantees.
How it works
From fragmented product data to products AI can recommend.
Capabl doesn’t just send your descriptions to a language model. It assembles verified product facts, finds the questions you’re missing, and publishes better product information through the systems you already run.
No setup, no IT project
Start from a catalogue export. Deeper integrations can follow.
First pages in ~2 weeks
In your review queue, then continuous delivery every cycle.
Nothing goes live without you
Your team approves in one queue. Your data stays yours.
We publish where each assistant looks: product feeds to ChatGPT Shopping, to Google AI Mode and Gemini through Google Merchant Center, and to Perplexity and Microsoft Copilot, plus pages that Claude and other AI crawlers can read. How we handle Google data
Why Capabl
Built by people who understand what happens inside retail.
We ran product content from inside multi-brand retail: apparel, sportswear, home, luxury, DIY. We know how the systems fragment, how the handoffs work, and why content projects stall at scale.
Every feature starts with a real operational problem, not a roadmap trend.
Team background, not brand endorsements.
The people are in the package
Guidance always on
A named lead, a working session every two weeks and a shared Slack from day one.
Quarterly value review
Results on the table every quarter, board-ready. Monthly if you prefer.
Your AI transformation, guided
What to automate next and which agents to trust, from people who made these calls inside a retailer.
Your systems, your data, your approval
Published through your platform. Data stays yours. Nothing goes live without you.
Free audit
See what AI can see in your catalogue.
What ChatGPT, Google AI, Gemini, Perplexity, Copilot and Claude can read on your site today, where they recommend someone else, and what it’s worth. Your own numbers, back in 72 hours.